The wrap journal

Colours, brands and what to know before you wrap. Short reads from the people behind the WrapUp AI visualiser.

A wrap shop's website open on a laptop in a dark workshop.

For shops

What Google actually rewards on a wrap shop's website

Most wrap shop websites are a gallery, a phone number and a contact form. Here is why that struggles to rank, what search engines are really measuring, and the one thing that changes visitor behaviour.

Vinyl colour swatches laid out on a counter next to a wrapped car.

Colours

Why the swatch on the counter is lying to you

A vinyl sample is a flat rectangle under shop lights. Your car is curved, angled, and outdoors. Here is why the same colour can look like two different colours, and what to do before you commit.