The wrap journal

Colors, brands and what to know before you wrap. Short reads from the people behind the WrapUp AI visualiser.

Side profile of a modern sports saloon displaying sharp shoulder creases and light reflections across a deep purple vinyl wrap finish

Colors

How bodywork lines transform deep vinyl colours

Deep blues, purples, and dark greys change character entirely depending on whether light skims across flat sheet metal or sharp feature lines. Here is how surface curvature and finish interact.

Vinyl colour swatches laid out on a counter next to a wrapped car.

Colors

Why the swatch on the counter is lying to you

A vinyl sample is a flat rectangle under shop lights. Your car is curved, angled, and outdoors. Here is why the same colour can look like two different colours, and what to do before you commit.