wrap-up

The wrap journal

Colours, brands and what to know before you wrap. Short reads from the people behind the WrapUp AI visualiser.

Vinyl colour swatches laid out on a counter next to a wrapped car.

Colours

Why the swatch on the counter is lying to you

A vinyl sample is a flat rectangle under shop lights. Your car is curved, angled, and outdoors. Here is why the same colour can look like two different colours, and what to do before you commit.