The wrap journal

Colours, brands and what to know before you wrap. Short reads from the people behind the WrapUp AI visualiser.

A wrap shop's website open on a laptop in a dark workshop.

For shops

What Google actually rewards on a wrap shop's website

Most wrap shop websites are a gallery, a phone number and a contact form. Here is why that struggles to rank, what search engines are really measuring, and the one thing that changes visitor behaviour.